Headline: "Looking Inward at the Gym"
Category: Editorial Illustration / Layout Design
A comprehensive editorial illustration project for the Lördag (Saturday) supplement of Sydsvenskan. The assignment included designing the main cover page and a massive double-page spread (C4–C5) featuring the top 10 fitness and wellness trends that bridge mental focus with physical exercise.
Category: Editorial Illustration / Layout Design
A comprehensive editorial illustration project for the Lördag (Saturday) supplement of Sydsvenskan. The assignment included designing the main cover page and a massive double-page spread (C4–C5) featuring the top 10 fitness and wellness trends that bridge mental focus with physical exercise.
- Cover Design: A clean, stylized line-art profile of a head opening up into a thought cloud filled with active miniature figures. It acts as a powerful metaphor for how mental awareness encapsulates physical well-being.
- Inside Spread (Spot Illustrations): 10 custom character spot illustrations developed to represent distinct workout trends (wearable tech, functional fitness, yoga balance, resistance training). Each character interacts seamlessly with the bold typography of the numbered list to enhance layout scannability.
- Style & Palette: Minimalist, dynamic line work combined with solid color blocking. The palette is strictly limited to deep gray, vibrant energetic orange, and muted indigo.
- Format: Cover illustration and horizontal spread (Print / Web responsive icons and mobile assets)
